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Those were some of the items I debated with the TrustRadius team.” Peer reviews fall into a broader category of user-generated content we need to think carefully about. This piece gets into how we can support that type of transparency without making the terrible mistake of gaming the system. Bonus content – a few more stories worth tracking: For this column, I got an interesting note from a reader about how Netflix has gotten itself into captioning hot water: Queer Eye host backs viewers on Netflix subtitle change. As enterprises get more aggressive about “intelligent services,” they run the risk of running roughshod over human expectations and alienating consumers. Reader Tom Livne, CEO of Verbit , says that’s how Netflix has gotten into trouble: In order to caption its shows, Netflix uses a number of different vendors that manually transcribe its content, making it an extremely tedious, First page google Guaranteed long and difficult process. This, coupled with Netflix’s complex captioning guidelines, leave room for errors that sacrifice the accuracy of the transcription. Livne thinks a tech-based transcription solution is what Netflix needs (no surprise since that’s what Verbit does). That may be true, but I think a bigger problem is recognizing the cultural expectations of your end customers. Without that, your content will appear tone deaf and alienate those you want to engage. A few more quick hits on stories worth noting: YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music – Bloomberg – “You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that.” – It gets worse.
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